The most effective mass-market advertising format, the TV commercial yields those absolutely essential effects in today's volatile marketplace:
visibility and awareness... so that you can reap the benefits of the statistic that more than 70% of all sales are initiated by the buyer.
This is an entirely computer generated ad. It is classical Christmas and winter oriented television promotional advertising.
The Butterfly-of-Homy-Warmth -the customer's logo design- flits and flutters through the cold house and infuses it with reviving warmth. Christmas' atmosphere abounds. Magic sparkles beyond a cold door, the customers' products take on the magical traits of fireworks, with sparkles raining from the butterfly wings. One of the advantages of this ad design is that even though the Christmas mood is strongly present, TV commercial can nevertheless be used at nearly any time of the year.
The SnowJoe ad project augurs in the age when for the first time we can say: "No cameras were used during the production of this story-telling TV ad
featuring realistic human characters." We produced it on computers from A to Z, with intense usage of the internet to boot.
As a 3D animation studio, you've got to love a challenge like the one the SnowJoe company gave us:
produce a story-telling :30 ad featuring video-realistic / photo-realistic human characters...
without ever touching a video camera. Using a wide array of 3D animation and other media content-creation software tools,
we did just that, without any live action video shoots whatsoever, not even motion-capture sessions.
All digital -- nothing but bits and bytes orchestrated by a host of digital artists under the direction of specialists in persuasive communication.
It takes visionary courage for an advertiser -a nationwide advertiser in particular- to embrace such a per se untried approach.
With this first project we have but begun to scratch the surface of what we can do with totally computer-generated story-telling
TV ads featuring realistic human characters. The possibilities are endless!
The customer was looking for a suitable advertising strategy to promote their products. To reach the target audience - gamers - they decided to offer a TV program featuring news and reviews about the latest games on PCs, consoles and other gaming platforms. In effect, this not only advertised the software, but it also promoted their store. To help cover some of the production costs, the primary customer welcomed 3d-animated ads for other advertisers, adding further variety to the already richly appointed show. The strategy worked great. The hugely popular Drive show aired for 2 years.
The "Tractor-Spider-Crab" monster is a photorealistic digital character. Something of a whimsical agricultural urban nightmare, it actually looks more ominous and threatening than it really is. This hilarious mind-bending 3d animation was made by compositing a highly-detailed 3D animated model over actual video footage. The net result looks totally convincing and pricelessly funny.
Rotating appreciation flight around the splendor of a magical, sparkling, fairy-tale X-mas tree. Thousands of golden Christmas lights adorn the tree which stands amid a pristine carpet of sparkling snow under a clear sky spotted with twinkling stars.